- Company introduction Venture Capital and Private Equity funds don’t invest in companies or technologies – they invest in people. That means you! Therefore the initial section of the investor presentation must present to the prospective investors that you and your team can execute the plan – present your experience and expertise and what makes you a great team.
- Mission statement: Start-up's should use one sentence to state their goal. Don’t be afraid to be bold – you are expected to, but keep it short and avoid generalized statements. More mature companies, company presentations to private equity funds, should include a short description of the company's business and positioning.
- Pain and value proposition: whether it is a technological edge, a strong client base or amazing manufacturing power - both start-ups and mature companies should state their value proposition in a clear (preferably visual) manner. Very often (particularly in the event of a startup) it is recommended to introduce the value proposition slide with a preliminary slide describing the specific market failure you address.
- The product/solution/service: venture capital presentations should include 2-3 slides describing your specific offering. When presenting technological solutions, it is important to consider the technical aptitude of the audience ahead of time – venture capital presentation delivered to financial oriented audience should cover your relative advantages, but shouldn’t be too specific on technical subjects
- The market and competition: describe your market and competitors honestly in 2-5 slides. Do not try to underplay your competition, investors see many venture capital presentations and may have met with your competition… In mature companies, venture capital presentations may contain references to the company's status in the form of a Porter 5 forces model analysis.
- Business Model: a venture capital presentation delivered by a start up company needs to convince that the company has a solid business model that will empower actual gains.
- Case study/Client base: a venture capital presentation can be empowered by actual proof of concept in a form of an actual client or (preferably in many cases) a canned demo. In an investor presentation aimed at raising funds from private equity, a description of current client base is important, as it is typically the major asset the company holds.
- SWOT analysis (Strength, Weaknesses, Opportunities and Threats): this slide is important in mature company's analysis. Nevertheless, it can also be useful in certain venture capital presentation cases
- Financials: the message delivered in this section changes from private equity and venture capital presentation. In the case of a start-up, the company should prove that it can gain significant cash flow from its activity. Mature companies need to provide further information beyond future cash flow analysis, as this information is needed for the company valuation. This additional information can include balance analysis, changes in working capital etc.
- Summary: provide one slide describing your offering. Remember to emphasize the top key issues you want investors to remember from your venture capital presentation
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